Facebook needs one simple button.
It seems that every few weeks now, we run across some article or other about the angst within the walls of Facebook, about how it can fix some problem or another.
I mean, when you blanket the globe, there are inevitably going to be kinks in the fabric you have to iron out. Smooth and pleasurable experiences keep people coming back for more, and the business model requires the site to be as sticky as possible. Everything from the tones and textures of the notifications, to the layout, to the names of the options you have — all are tested and re-tested to make the place as open and engaging as possible.
Even the algorithm.
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